After the Parade

Selfies with Santa

Immediately following the parade, Santa’s float sponsor, Boston Store Grand Avenue, will be hosting Selfies with Santa. 

Attendance is free, and kids of all ages are invited to stop in after the parade and take a snapshot with Santa.

11:00 a.m. - 1:00 p.m.
Boston Store Wisconsin Avenue Entrance

Visit Boston Store Grand Avenue



Santa Claus greeting visitors from his float

 

 

Parade Route

The one-mile route runs directly through the heart of downtown Milwaukee.

View Map

'Tis the season

Remember your non-perishable food donations to benefit Food for Families.

Learn More

Parade Lineup

Don't miss your favorites! Find the position of of each attraction!

View Full Lineup

Parking

Visit ParkMilwaukee.com for advice on Parade Day parking.

More Info

 

  • MARCHING BANDS

    15 AWARD-WINNING BANDS

  • PARADE FLOATS

    FULL-SIZED FLOATS

  • GIANT BALLOONS

    40-FOOT HELIUM BALLOONS

  • LIVE ANIMAL ENTOURAGES

    INCLUDING CAMELS AND HORSES

  • LOCAL CELEBS

    TV AND RADIO PERSONALITIES AND LOCAL DIGNITARIES

  • COSTUMED CHARACTERS

    INCLUDING RONALD MC DONALD AND RACING SAUSAGES

  • SPECIALTY VEHICLES

    INCLUDING THE C.P. RAIL EXPRESS

  • AND, OF COURSE...

    SANTA CLAUS!